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How to Build Stripe Apps with React: Learning Once, Writing Everywhere

This article was written over 18 months ago and may contain information that is out of date. Some content may be relevant but please refer to the relevant official documentation or available resources for the latest information.

Have you had a chance to check out the newly released Stripe App Marketplace?

In this article, we will learn what Stripe Apps are and how we can build applications using the Stripe App CLI and plugins.

This article is a summary of JavaScript Marathon: Building Stripe Apps with React: Learning Once, Writing Everywhere with Rob Ocel.

You may read this article or watch the above video to learn how to build an app on Stripe.

What Are Stripe Apps?

Stripe Apps allow developers to extend the Stripe platform by building React-based applications that can be embedded directly in the Stripe Dashboard and orchestrate the Stripe API.

To build your app you’ll benefit by having a basic understanding of React, a Stripe account, and the Stripe CLI.

Stripe Apps then adds supporting libraries and tools including:

  • Stripe CLI plugin for Stripe Apps for scaffolding a new app with a manifest,, views, and components
  • Stripe ui-extension-sdk, a utility for accessing Stripe APIs.
  • Stripe App UI Toolkits, which is a component library for building Stripe UI components

The key difference in Stripe Apps vs React apps is that an app on Stripe is rendered in a viewport but hosted inside a sandbox iframe to reduce the connection with the actual Stripe page on a browser.

Stripe Apps uses a set of custom components required to build frontend views as found in the UI toolkit. No traditional HTML elements like h1, span, and div are supported. Some of these custom Stripe components include, Box, Inline, ContextView and more, which we will use as we work with building a demo application. You can check out the Stripe UI components docs for more](https://stripe.com/docs/stripe-apps/components).

In this tutorial, we’ll be building a LeaderBoard of a donor app using the Stripe API. Our Stripe App will…

To start we’ll install the Stripe CLI plugin for building a Stripe App.

To install the Stripe Apps CLI plugin, run:

stripe plugin install apps

To scaffold a new Stripe App, run:

stripe apps create javascript-marathon

The Stripe CLI will prompt the following:

  • ID: auto-generated application ID. A unique name for Stripe to identify your application.
  • Display name: Enter a display name. This is the name your Dashboard displays for your app. For this tutorial. We’ll name it Javascript Marathon.

A directory with the app name will be created.

Run:

cd javascript-marathon

Let’s run the application to preview the default UI:

stripe apps start

You will be prompted to preview the application in the Stripe Dashboard.

The Stripe Dashboard will provide a dropdown of accounts you can choose from.

Best of luck and feel free to [reach out to me]( if you have any further questions!

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We love helping teams with projects that have missed their deadlines or helping keep your strategic digital initiatives on course. Check out our case studies and our clients that trust us with their engineering.

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The 2025 Guide to JS Build Tools cover image

The 2025 Guide to JS Build Tools

The 2025 Guide to JS Build Tools In 2025, we're seeing the largest number of JavaScript build tools being actively maintained and used in history. Over the past few years, we've seen the trend of many build tools being rewritten or forked to use a faster and more efficient language like Rust and Go. In the last year, new companies have emerged, even with venture capital funding, with the goal of working on specific sets of build tools. Void Zero is one such recent example. With so many build tools around, it can be difficult to get your head around and understand which one is for what. Hopefully, with this blog post, things will become a bit clearer. But first, let's explain some concepts. Concepts When it comes to build tools, there is no one-size-fits-all solution. Each tool typically focuses on one or two primary features, and often relies on other tools as dependencies to accomplish more. While it might be difficult to explain here all of the possible functionalities a build tool might have, we've attempted to explain some of the most common ones so that you can easily understand how tools compare. Minification The concept of minification has been in the JavaScript ecosystem for a long time, and not without reason. JavaScript is typically delivered from the server to the user's browser through a network whose speed can vary. Thus, there was a need very early in the web development era to compress the source code as much as possible while still making it executable by the browser. This is done through the process of *minification*, which removes unnecessary whitespace, comments, and uses shorter variable names, reducing the total size of the file. This is what an unminified JavaScript looks like: ` This is the same file, minified: ` Closely related to minimizing is the concept of source maps#Source_mapping), which goes hand in hand with minimizing - source maps are essentially mappings between the minified file and the original source code. Why is that needed? Well, primarily for debugging minified code. Without source maps, understanding errors in minified code is nearly impossible because variable names are shortened, and all formatting is removed. With source maps, browser developer tools can help you debug minified code. Tree-Shaking *Tree-shaking* was the next-level upgrade from minification that became possible when ES modules were introduced into the JavaScript language. While a minified file is smaller than the original source code, it can still get quite large for larger apps, especially if it contains parts that are effectively not used. Tree shaking helps eliminate this by performing a static analysis of all your code, building a dependency graph of the modules and how they relate to each other, which allows the bundler to determine which exports are used and which are not. Once unused exports are found, the build tool will remove them entirely. This is also called *dead code elimination*. Bundling Development in JavaScript and TypeScript rarely involves a single file. Typically, we're talking about tens or hundreds of files, each containing a specific part of the application. If we were to deliver all those files to the browser, we would overwhelm both the browser and the network with many small requests. *Bundling* is the process of combining multiple JS/TS files (and often other assets like CSS, images, etc.) into one or more larger files. A bundler will typically start with an entry file and then recursively include every module or file that the entry file depends on, before outputting one or more files containing all the necessary code to deliver to the browser. As you might expect, a bundler will typically also involve minification and tree-shaking, as explained previously, in the process to deliver only the minimum amount of code necessary for the app to function. Transpiling Once TypeScript arrived on the scene, it became necessary to translate it to JavaScript, as browsers did not natively understand TypeScript. Generally speaking, the purpose of a *transpiler* is to transform one language into another. In the JavaScript ecosystem, it's most often used to transpile TypeScript code to JavaScript, optionally targeting a specific version of JavaScript that's supported by older browsers. However, it can also be used to transpile newer JavaScript to older versions. For example, arrow functions, which are specified in ES6, are converted into regular function declarations if the target language is ES5. Additionally, a transpiler can also be used by modern frameworks such as React to transpile JSX syntax (used in React) into plain JavaScript. Typically, with transpilers, the goal is to maintain similar abstractions in the target code. For example, transpiling TypeScript into JavaScript might preserve constructs like loops, conditionals, or function declarations that look natural in both languages. Compiling While a transpiler's purpose is to transform from one language to another without or with little optimization, the purpose of a *compiler* is to perform more extensive transformations and optimizations, or translate code from a high-level programming language into a lower-level one such as bytecode. The focus here is on optimizing for performance or resource efficiency. Unlike transpiling, compiling will often transform abstractions so that they suit the low-level representation, which can then run faster. Hot-Module Reloading (HMR) *Hot-module reloading* (HMR) is an important feature of modern build tools that drastically improves the developer experience while developing apps. In the early days of the web, whenever you'd make a change in your source code, you would need to hit that refresh button on the browser to see the change. This would become quite tedious over time, especially because with a full-page reload, you lose all the application state, such as the state of form inputs or other UI components. With HMR, we can update modules in real-time without requiring a full-page reload, speeding up the feedback loop for any changes made by developers. Not only that, but the full application state is typically preserved, making it easier to test and iterate on code. Development Server When developing web applications, you need to have a locally running development server set up on something like http://localhost:3000. A development server typically serves unminified code to the browser, allowing you to easily debug your application. Additionally, a development server will typically have hot module replacement (HMR) so that you can see the results on the browser as you are developing your application. The Tools Now that you understand the most important features of build tools, let's take a closer look at some of the popular tools available. This is by no means a complete list, as there have been many build tools in the past that were effective and popular at the time. However, here we will focus on those used by the current popular frameworks. In the table below, you can see an overview of all the tools we'll cover, along with the features they primarily focus on and those they support secondarily or through plugins. The tools are presented in alphabetical order below. Babel Babel, which celebrated its 10th anniversary since its initial release last year, is primarily a JavaScript transpiler used to convert modern JavaScript (ES6+) into backward-compatible JavaScript code that can run on older JavaScript engines. Traditionally, developers have used it to take advantage of the newer features of the JavaScript language without worrying about whether their code would run on older browsers. esbuild esbuild, created by Evan Wallace, the co-founder and former CTO of Figma, is primarily a bundler that advertises itself as being one of the fastest bundlers in the market. Unlike all the other tools on this list, esbuild is written in Go. When it was first released, it was unusual for a JavaScript bundler to be written in a language other than JavaScript. However, this choice has provided significant performance benefits. esbuild supports ESM and CommonJS modules, as well as CSS, TypeScript, and JSX. Unlike traditional bundlers, esbuild creates a separate bundle for each entry point file. Nowadays, it is used by tools like Vite and frameworks such as Angular. Metro Unlike other build tools mentioned here, which are mostly web-focused, Metro's primary focus is React Native. It has been specifically optimized for bundling, transforming, and serving JavaScript and assets for React Native apps. Internally, it utilizes Babel as part of its transformation process. Metro is sponsored by Meta and actively maintained by the Meta team. Oxc The JavaScript Oxidation Compiler, or Oxc, is a collection of Rust-based tools. Although it is referred to as a compiler, it is essentially a toolchain that includes a parser, linter, formatter, transpiler, minifier, and resolver. Oxc is sponsored by Void Zero and is set to become the backbone of other Void Zero tools, like Vite. Parcel Feature-wise, Parcel covers a lot of ground (no pun intended). Largely created by Devon Govett, it is designed as a zero-configuration build tool that supports bundling, minification, tree-shaking, transpiling, compiling, HMR, and a development server. It can utilize all the necessary types of assets you will need, from JavaScript to HTML, CSS, and images. The core part of it is mostly written in JavaScript, with a CSS transformer written in Rust, whereas it delegates the JavaScript compilation to a SWC. Likewise, it also has a large collection of community-maintained plugins. Overall, it is a good tool for quick development without requiring extensive configuration. Rolldown Rolldown is the future bundler for Vite, written in Rust and built on top of Oxc, currently leveraging its parser and resolver. Inspired by Rollup (hence the name), it will provide Rollup-compatible APIs and plugin interface, but it will be more similar to esbuild in scope. Currently, it is still in heavy development and it is not ready for production, but we should definitely be hearing more about this bundler in 2025 and beyond. Rollup Rollup is the current bundler for Vite. Originally created by Rich Harris, the creator of Svelte, Rollup is slowly becoming a veteran (speaking in JavaScript years) compared to other build tools here. When it originally launched, it introduced novel ideas focused on ES modules and tree-shaking, at the time when Webpack as its competitor was becoming too complex due to its extensive feature set - Rollup promised a simpler way with a straightforward configuration process that is easy to understand. Rolldown, mentioned previously, is hoped to become a replacement for Rollup at some point. Rsbuild Rsbuild is a high-performance build tool written in Rust and built on top of Rspack. Feature-wise, it has many similiarities with Vite. Both Rsbuild and Rspack are sponsored by the Web Infrastructure Team at ByteDance, which is a division of ByteDance, the parent company of TikTok. Rsbuild is built as a high-level tool on top of Rspack that has many additional features that Rspack itself doesn't provide, such as a better development server, image compression, and type checking. Rspack Rspack, as the name suggests, is a Rust-based alternative to Webpack. It offers a Webpack-compatible API, which is helpful if you are familiar with setting up Webpack configurations. However, if you are not, it might have a steep learning curve. To address this, the same team that built Rspack also developed Rsbuild, which helps you achieve a lot with out-of-the-box configuration. Under the hood, Rspack uses SWC for compiling and transpiling. Feature-wise, it’s quite robust. It includes built-in support for TypeScript, JSX, Sass, Less, CSS modules, Wasm, and more, as well as features like module federation, PostCSS, Lightning CSS, and others. Snowpack Snowpack was created around the same time as Vite, with both aiming to address similar needs in modern web development. Their primary focus was on faster build times and leveraging ES modules. Both Snowpack and Vite introduced a novel idea at the time: instead of bundling files while running a local development server, like traditional bundlers, they served the app unbundled. Each file was built only once and then cached indefinitely. When a file changed, only that specific file was rebuilt. For production builds, Snowpack relied on external bundlers such as Webpack, Rollup, or esbuild. Unfortunately, Snowpack is a tool you’re likely to hear less and less about in the future. It is no longer actively developed, and Vite has become the recommended alternative. SWC SWC, which stands for Speedy Web Compiler, can be used for both compilation and bundling (with the help of SWCpack), although compilation is its primary feature. And it really is speedy, thanks to being written in Rust, as are many other tools on this list. Primarily advertised as an alternative to Babel, its SWC is roughly 20x faster than Babel on a single thread. SWC compiles TypeScript to JavaScript, JSX to JavaScript, and more. It is used by tools such as Parcel and Rspack and by frameworks such as Next.js, which are used for transpiling and minification. SWCpack is the bundling part of SWC. However, active development within the SWC ecosystem is not currently a priority. The main author of SWC now works for Turbopack by Vercel, and the documentation states that SWCpack is presently not in active development. Terser Terser has the smallest scope compared to other tools from this list, but considering that it's used in many of those tools, it's worth separating it into its own section. Terser's primary role is minification. It is the successor to the older UglifyJS, but with better performance and ES6+ support. Vite Vite is a somewhat of a special beast. It's primarily a development server, but calling it just that would be an understatement, as it combines the features of a fast development server with modern build capabilities. Vite shines in different ways depending on how it's used. During development, it provides a fast server that doesn't bundle code like traditional bundlers (e.g., Webpack). Instead, it uses native ES modules, serving them directly to the browser. Since the code isn't bundled, Vite also delivers fast HMR, so any updates you make are nearly instant. Vite uses two bundlers under the hood. During development, it uses esbuild, which also allows it to act as a TypeScript transpiler. For each file you work on, it creates a file for the browser, allowing an easy separation between files which helps HMR. For production, it uses Rollup, which generates a single file for the browser. However, Rollup is not as fast as esbuild, so production builds can be a bit slower than you might expect. (This is why Rollup is being rewritten in Rust as Rolldown. Once complete, you'll have the same bundler for both development and production.) Traditionally, Vite has been used for client-side apps, but with the new Environment API released in Vite 6.0, it bridges the gap between client-side and server-rendered apps. Turbopack Turbopack is a bundler, written in Rust by the creators of webpack and Next.js at Vercel. The idea behind Turbopack was to do a complete rewrite of Webpack from scratch and try to keep a Webpack compatible API as much as possible. This is not an easy feat, and this task is still not over. The enormous popularity of Next.js is also helping Turbopack gain traction in the developer community. Right now, Turbopack is being used as an opt-in feature in Next.js's dev server. Production builds are not yet supported but are planned for future releases. Webpack And finally we arrive at Webpack, the legend among bundlers which has had a dominant position as the primary bundler for a long time. Despite the fact that there are so many alternatives to Webpack now (as we've seen in this blog post), it is still widely used, and some modern frameworks such as Next.js still have it as a default bundler. Initially released back in 2012, its development is still going strong. Its primary features are bundling, code splitting, and HMR, but other features are available as well thanks to its popular plugin system. Configuring Webpack has traditionally been challenging, and since it's written in JavaScript rather than a lower-level language like Rust, its performance lags behind compared to newer tools. As a result, many developers are gradually moving away from it. Conclusion With so many build tools in today's JavaScript ecosystem, many of which are similarly named, it's easy to get lost. Hopefully, this blog post was a useful overview of the tools that are most likely to continue being relevant in 2025. Although, with the speed of development, it may as well be that we will be seeing a completely different picture in 2026!...

The HTML Dialog Element: Enhancing Accessibility and Ease of Use cover image

The HTML Dialog Element: Enhancing Accessibility and Ease of Use

The HTML Dialog Element: Enhancing Accessibility and Ease of Use Dialogs are a common component added to applications, whether on the web or in native applications. Traditionally there has not been a standard way of implementing these on the web, resulting in many ad-hoc implementations that don’t act consistently across different web applications. Often, commonly expected features are missing from dialogs due to the complexity of implementing them. However, web browsers now offer a standard dialog element. Why use the dialog element? The native dialog element streamlines the implementation of dialogs, modals, and other kinds of non-modal dialogs. It does this by implementing many of the features needed by dialogs for you that are already baked into the browser. This is helpful as it reduces the burden on the developer when making their applications accessible by ensuring that user expectations concerning interaction are met, and it can also potentially simplify the implementation of dialogs in general. Basic usage Adding a dialog using the new tag can be achieved with just a few lines of code. ` However, adding the dialog alone won’t do anything to the page. It will show up only once you call the .showModal() method against it. ` Then if you want to close it you can call the .close() method on the dialog, or press the escape key to close it, just like most other modals work. Also, note how a backdrop appears that darkens the rest of the page and prevents you from interacting with it. Neat! Accessibility and focus management Correctly handling focus is important when making your web applications accessible to all users. Typically you have to move the current focus to the active dialog when showing them, but with the dialog element that’s done for you. By default, the focus will be set on the first focusable element in the dialog. You can optionally change which element receives focus first by setting the autofocus attribute on the element you want the focus to start on, as seen in the previous example where that attribute was added to the close element. Using the .showModal() method to open the dialog also implicitly adds the dialog ARIA role to the dialog element. This helps screen readers understand that a modal has appeared and the screen so it can act accordingly. Adding forms to dialogs Forms can also be added to dialogs, and there’s even a special method value for them. If you add a element with the method set to dialog then the form will have some different behaviors that differ from the standard get and post form methods. First off, no external HTTP request will be made with this new method. What will happen instead is that when the form gets submitted, the returnValue property on the form element will be set to the value of the submit button in the form. So given this example form: ` The form element with the example-form id will have its returnValue set to Submit. In addition to that, the dialog will close immediately after the submit event is done being handled, though not before automatic form validation is done. If this fails then the invalid event will be emitted. You may have already noticed one caveat to all of this. You might not want the form to close automatically when the submit handler is done running. If you perform an asynchronous request with an API or server you may want to wait for a response and show any errors that occur before dismissing the dialog. In this case, you can call event.preventDefault() in the submit event listener like so: ` Once your desired response comes back from the server, you can close it manually by using the .close() method on the dialog. Enhancing the backdrop The backdrop behind the dialog is a mostly translucent gray background by default. However, that backdrop is fully customizable using the ::backdrop pseudo-element. With it, you can set a background-color to any value you want, including gradients, images, etc. You may also want to make clicking the backdrop dismiss the modal, as this is a commonly implemented feature of them. By default, the <dialog> element doesn’t do this for us. There are a couple of changes that we can make to the dialog to get this working. First, an event listener is needed so that we know when the user clicks away from the dialog. ` Alone this event listener looks strange. It appears to dismiss the dialog whenever the dialog is clicked, not the backdrop. That’s the opposite of what we want to do. Unfortunately, you cannot listen for a click event on the backdrop as it is considered to be part of the dialog itself. Adding this event listener by itself will effectively make clicking anywhere on the page dismiss the dialog. To correct for this we need to wrap the contents of the dialog content with another element that will effectively mask the dialog and receive the click instead. A simple element can do! ` Even this isn’t perfect though as the contents of the div may have elements with margins in them that will push the div down, resulting in clicks close to the edges of the dialog to dismiss it. This can be resolved by adding a couple of styles the the wrapping div that will make the margin stay contained within the wrapper element. The dialog element itself also has some default padding that will exacerbate this issue. ` The wrapping div can be made into an inline-block element to contain the margin, and by moving the padding from the parent dialog to the wrapper, clicks made in the padded portions of the dialog will now interact with the wrapper element instead ensuring it won’t be dismissed. Conclusion Using the dialog element offers significant advantages for creating dialogs and modals by simplifying implementation with reasonable default behavior, enhancing accessibility for users that need assistive technologies such as screen readers by using automatic ARIA role assignment, tailored support for form elements, and flexible styling options....

How to Build Apps with Great Startup Performance Using Qwik cover image

How to Build Apps with Great Startup Performance Using Qwik

In this article, we will recap the JS Drops Qwik workshop with Misko Hevery. This workshop provided an overview on Qwik, its unique features and a look at some example components. We will also address some of the questions raised at the end of the workshop. If you want to learn more about Qwik with Misko Hevery, then please check out this presentation on This Dot Media’s YouTube Channel. Also don’t forget to subscribe to get the latest on all things web development. Table of Contents - What is Qwik? - How to create a Counter Component in Qwik - Unique features of Qwik - Directory Based Routing - Slots in Qwik - Very little JavaScript in production - Resumability with Qwik - Lazy load components by default - Questions asked during the workshop - Are all these functions generated at build time or are they generated at runtime? What's the server consideration here (if any) or are we able to put everything behind a CDN? - How do you access elements in Qwik? - Can you force a download of something out of view? - What is the choice to use $ on Qwik declarations? - Can you explain the interop story with web components and Qwik? Any parts of the Qwik magic that aren’t available to us if, say, our web components are too complex? - Is there an ideal use case for Qwik? - When to use useWatch$ instead of useClientEffect$? - Conclusion What is Qwik? Qwik is a web framework that builds fast web applications with consistent performance at scale regardless of size or complexity. To get started with Qwik, run the following command: ` The Qwik CLI will prompt options to scaffold a starter project on your local machine. To start the demo application, run npm start and navigate to http://127.0.0.1:5173/ in the browser. How to create a Counter Component in Qwik Create a sub-directory in the routes directory named counter and add an index.tsx file with the component definition below. ` Now navigate to http://127.0.0.1:5173/counter and you should see the counter component rendered on the page. Unique features of Qwik Directory Based Routing Qwik is a directory-based routing framework. When we initiated Qwik, it created a routes sub-directory in the src directory and added index and layout files for route matching. The index.tsx is the base route component and the layout.tsx is the component for handling the base page layout. The sub-directories in the route directory serve as the application’s structure for route matching with its index.tsx files as the route components. Every index.tsx file does a look up for the layout component. If it doesn’t exist in the same directory, then it moves up to the parent directory. ` Slots in Qwik Qwik uses slots as a way of connecting content from the parent component to the child projection. The parent component uses the q:slot attribute to identify the source of the projection and the element to identify the destination of the projection. To learn more about slots, please check out the Qwik documentation. Very little JavaScript in production In production, Qwik starts the application with no JavaScript at startup, which makes the startup performance really fast. To see this in action, open the browser’s dev tools, click on the Network tab, and on the Filter tab select JS. You will notice the Vite files for hot module reloading are currently the only JavaScript files served which will not be shipped to production. Go to the filter tab and check the invert checkbox then in the filter input type select Vite. Resumability with Qwik Qwik applications do not require hydration to resume an application on the client. To see this in action, click on the increment button and observe the browser’s dev tools network tab. You will notice Qwik is downloading only the required amount of JavaScript needed. The way Qwik attaches the event to the DOM and handles the state of components is that it serializes the attribute, which tells the browser where to download the event handler and its state. To learn more about serialization with Qwik, read through the Qwik documentation. By default, the code associated with the click event will not download until the user triggers that event. On this interaction, Qwik will only download the minimum code for the event handler to work. To learn more about Qwik events, please read through the [documentation] (https://qwik.builder.io/docs/components/events/#events)....

“Recognize leadership behavior early. Sometimes people don’t even realize it in themselves…” Kelly Vaughn on Product Leadership, Creating Pathways for Women in Tech, & Conferences cover image

“Recognize leadership behavior early. Sometimes people don’t even realize it in themselves…” Kelly Vaughn on Product Leadership, Creating Pathways for Women in Tech, & Conferences

Some leaders build products. Some lead engineering teams. Kelly Vaughn is doing both. As Director of Engineering at Spot AI—a company building video intelligence software—Kelly recently expanded her role to oversee both Product and Engineering for their VMS offering. That shift means juggling strategy, execution, and team development, all while helping others step confidently into leadership themselves. And yes, she still finds time to speak at conferences and answer DMs from people navigating the same transitions she once did. We spoke with Kelly about spotting leadership potential early, why ambiguity doesn’t have to feel chaotic, and the lesson she learned the hard way about managing up. Stepping into Product Leadership Kelly’s new title might look like a promotion on paper, but the shift is more philosophical than anything. > “Engineering leadership is about execution,” she says. “Product leadership is about defining why we’re building something in the first place.” Now leading Product and Engineering for Spot AI’s VMS product, she’s talking to customers, researching market trends, and making smart bets on where to invest next. It’s a role she’s clearly energized by. > “I’m really looking forward to dedicating time to shaping our product’s future.” Thriving in Ambiguity Some people panic when problems are fuzzy or undefined. Others use it as fuel. > “There are two key traits I see in people who handle ambiguity well,” Kelly says. “They stay calm under stress, and they know how to form a hypothesis from a vague problem statement.” That means asking the right questions, taking action quickly, and being totally okay with pivoting when something doesn’t pan out. It’s no surprise that these same traits overlap with great product thinking—a mindset she’s now leaning into more than ever. > “I do some of my best work when navigating uncertainty,” she adds. Read Kelly’s blog on embracing ambiguity in Product! Creating Leadership Pathways for Women in Tech When asked how leaders can create more leadership pathways for women in software engineering, Kelly stressed that it is not a passive process. > “Senior leaders need to be proactive,” Kelly says. “That starts with identifying and addressing bias across hiring, promotions, and day-to-day interactions.” She emphasizes psychological safety—so women feel confident advocating for themselves and others. But she also knows not everyone feels ready to raise their hand. > “Don’t wait for someone to ask for a title change or a growth opportunity. Recognize leadership behavior early. Sometimes people don’t even realize it in themselves yet.” On Stage, In Real Life Kelly’s no stranger to the tech conference circuit—often giving talks on engineering leadership and team growth. Her biggest source of inspiration? Conversations with people trying to make the leap into leadership. > “I might use the same slide deck at three conferences,” she says, “but the talk itself will be different every time.” Rather than sticking to a script, she likes to share recent examples from her own work, tailoring the delivery to the audience in front of her. It keeps things relevant, grounded, and never too polished. Between setting product strategy, mentoring the next generation of leaders, and hopping from one tech conference to the next, Kelly Vaughn is showing what it means to lead with clarity—even when things are unclear. She’s not here to tell you it’s easy. But she will tell you it’s worth it. Connect with Kelly Vaughn on Bluesky. Sign up for Kelly Vaughn’s Newsletter! Sticker Illustration by Jacob Ashley....

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