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Performance Assessment

Our Web Performance Assessment is a comprehensive review of your website's performance, designed to help you identify opportunities for improvement and optimization.

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Why is application performance so important?

""Enhanced User Experience
A fast and responsive web application leads to higher user satisfaction, better engagement, and improved conversion rates. Users are more likely to abandon a site or app if it takes too long to load or respond, causing a negative impact on overall user experience.
""Search Engine Rankings
Web application performance plays a significant role in search engine optimization (SEO). Websites with better performance are more likely to rank higher, resulting in increased visibility and attracting more organic traffic.

Web performance is critical to the success of any online business. A slow-loading website can lead to lost sales, decreased customer satisfaction, and lower search engine rankings.

Our Process

Our assessment seeks to identify the state of your website's core web vitals and improve them to decrease customer bounce rates, increase customer satisfaction, and improve search engine rankings.

Define Your Performance Goals

Step 1

The first step in our process is to establish desired outcomes. Specifically, what performance challenges or key performance indicators are you seeking to address? Do you want to improve page load times, reduce bounce rates, or increase conversions? By defining your performance goals, we can ensure that our assessment is tailored to your needs.


  • Initial 30-min meeting for introductions and defining your performance story.

  • Credential gathering and access granting to codebase for in-depth assessment.


  • Summary email documenting assessment goals and timeline for next steps.

Analyze Current Performance

Step 2

Given your established performance goals, we utilize techniques suited to understanding your bottlenecks, including performance insights analysis tests, code analysis, and infrastructure analysis assess facets of your site's performance. Each technique gives us a different perspective on your unique performance profile and how to best improve performance. In some detail:

  • Performance Insights Analysis Tests identify how your website’s core vital metrics are performing and gives clues to where improvements can be made. This includes testing page loads under a variety of conditions such as location, network, or devices.

  • Code Analysis utilizes our expertise in web development to identify code architecture decisions that help to improve your site’s performance such as image compression techniques or data fetching optimizations. This analysis is to specifically find common issues that negatively affects web core vitals.

  • Infrastructure Analysis seeks to understand how you’re serving content to your end users. Are your Content Delivery Networks properly configured? Could content be compressed better before sending it over the network? Is the latency in your Virtual Private Cloud adequately low?

We use a variety of tools and techniques to analyze your current performance, including site speed tests, user experience analysis, and real user monitoring. This allows us to identify any bottlenecks or issues that may be impacting your performance.


  • Depending on your specific performance goals, we’ll perform a custom set of the above tests.

  • Correspondence clarifying decisions to help understand decisions or limitations that lead to certain implementations.


  • Performance analysis summary detailing the analysis performed and our findings.

  • Includes personalized recommendations for making improvements to your website.

Review Your Report

Step 3

We want to ensure you get the most out of your performance analysis report. Our goal is to walk you through our findings and recommendations and help you understand the next steps forward with this information. The goal is to give you a roadmap for achieving your goals.


  • 30-60 minute meeting to review your performance report and answer questions you have about it with our engineers.


  • Direction for how to tackle your performance goals and a partner ready to help you achieve them!

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